My work has spanned various roles & scopes across genres, platforms & audiences.

Much of my leadership has been around building and running teams in Creative, Digital, Content and Brand, always working to drive some or all of engagement, viewership, growth and revenue.

Here's a sampling of projects that manifest well in video.

MOTOGP in Asia

A new season of MotoGP coverage in Asia, with a brand new positioning & a spanking new identity. A li’l crazy, a li’l out there, a li’l off the walls.
🏅 Multiple winner at Promax Asia.
:: Identity/Package :: Check out full playlist here.

The Sustainable Foodie

A series exploring hidden gems in food-mad Singapore, through a green lens.
This episode discovers sustainable fish farming.
For DBS & STB.

Yo! MTV Raps

Rebooted the iconic 90s US show for Asia. Led development, creative, campaign & multi-platform rollout. 🏅 Asian Academy Creative Awards Winner.
:: Series/Digital :: Check out full eps here.

PRIDE on MTV

Like music, love should be celebrated in all its forms.
The campaign spanned artist messages, curated playlists, and a collaboration with SG queer brand Heckin Unicorn.🏅 Multiple winner at Promax Asia.

Hyperplay

Southeast Asia's first integrated eSports & music festival by MTV + Riot Games. 8000-fans, 6 top concert acts, 10-team Asean tournament, short-form content series & social media campaign.

Stand Up, Asia!

Reinvented Comedy Central Asia's marquee IP, for new audiences, across platforms.
🏅 Asian Academy Creative Awards Winner.
:: Series/Digital :: Watch various clips here.

The Originals

Across different interests & sub-cultures, cutting-edge creatives discuss their art, their process, and the reactions it provokes.
🏅 Asian Academy Creative Awards Winner.
For MTV. Series page here.

Positive Inking

Every tattoo is a story, every body is a canvas. Features young people commemorating significant challenges in their lives with a tattoo.
🏅 Asian Academy Creative Awards Winner.
For MTV & Facebok. Series page here.

We Need To Talk

Your friendly Virtual Assistant would like a chat, ask questions, offer some answers, or just listen.
Say Hello to Dia.
🏅 Honoree at the Webbys.
For MTV. Watch the series here.

AFF Suzuki Cup

The biennial football tournament for ASEAN football.
Included Titles, On-Air Campaign, in-show graphics, digital & social assets.
🏅 Multiple winner at Promax World.
:: Campaign & package :: Full playlist here.

EMA TikTok

Southeast Asia campaign for MTV EMAs, featuring artists, creators & fans. Included a TikTok duet chain (video), physical/virtual stickers, Beatbox duets.
Resulted in record voting numbers.
:: Campaign ::

Tell Us

A social media campaign for fans & artists to share thoughts & moods, in synergy with the MTV "Moodswing" rebrand. Included hashtag series, artist contributions, mood lyrics, playlists & UG
:: Social Activation ::

5 in 5

Fun young celebs doing really fun things– even stuff they don’t fancy! it’s wacky, it’s crazy, it’s MTV’s #5in5!
:: Digital Series :: Watch the show here.

You BoughtWhat?!

The internet: a haven for all things weird. Enter creator Jamie Zhu, on a quest to procure some truly unique s**t!
:: Digital Series :: Check out the show here.

MTV Bumps

Please enjoy a selection of weird & wonderful Bumps, made for MTV Asia.

Formula One

Opening titles & package for a new broadcast season of Formula One™. A refresh for the entire suite of titles and studio + promo graphics.
:: Campaign & package :: Elements here.

Shane Warne

A spot to announce the signing of the legend Shane Warne as commentator & analyst.
Promo from campaign.

Krash Kourse

A quick peek at the look & feel of the Hallyu-based digital series, for all Korea stans!
:: Original Digital Series + Packaging ::

Trippin' Random

Guests. Beats. Internetism. Trends. Randomness. Youth culture. A casually chaotic multi- genre studio show. Here's a peek at the graphics.
:: Original Digital Series + Packaging ::

Champions League T20

Campaign to build appointment viewing for the 8pm slot. Indian superstar Shahrukh Khan playfully tells us to not be late!
:: Campaign :: For Champions League T20.

Mehmaan Navaazi

Getting a bit cheeky with the great Indian hospitality, or 'Mehmaan Navaazi'. We went theatrical- 1 measure loud scripts, a serving of vibrant, hand-painted set, 1 fun music, 1/2 measure ‘audience’.
:: Campaign ::