

Abhishek Rao (Shakey)
Shakey likes chillies, the colour blue, beer, film scores and– oh wait, is this that kind of bio?
Thinker. Doer. Collaborator.
A creative leader at the intersection of content, creative & brand, I am a builder of ideas and teams.
I am fortunate to have built, led & reinvented in the media-content-creative-digital ecosystem, working across genres, cultures & audiences.
I am powered by the diversity of my experiences and roles- networks & studios, commissioning & executing, creative & strategic. This has enabled me to bring a collaborative approach that cuts through the noise and places the vision at the heart of the project.
Hello there!
Summary
Creative leader with a track record of thought leadership; building + directing brand, content & creative strategies across genres, cultures, audiences.
Deliver outcomes by leading & growing diverse, cross functional, multi-cultural teams.
Founded on a practical + leadership arc in Creative, Content & General Management.
Experience across genres (sports, entertainment, factual); media formats (on-air, social, long/short form) and platforms (pay-tv, social, apps, website).
Proven ability for personal & professional evolution.
Key areas of expertise & problem solving
Fostering creative excellence, especially via cross-functional collaboration.
Driving creative execution & operations with innovation and leadership.
Building & mentoring diverse teams with trust, empathy and vision.
Lifelong passion for storytelling, combined with innate curiosity.
Cultivating success with strategic thinking, connecting the dots & adaptability.Managing internal & external stakeholders relationships.
Strengths
Creative generalist dot-connector.
Forge & lead collaborations.
Bring simplicity & clarity.
Make It Happen
Mindset & Traits
Composed. Direct. Confident.
Open. Inclusive. Values-driven.
Empathetic. Fair. Balanced.
★ A creative leader at the intersection of content, creative & brand, I am a builder of ideas and teams. ★
BIO
I have grown while working at the intersection of creative, content & brand; evolution excites me.
I have learnt endlessly from Producers, GMs, DoPs, Consultants, Students, Sales Teams, Assistants, Art Directors, Composers, Dealmakers, Bartenders, Actors, and many others.
I have evolved as a leader, peer, follower, husband & father.
I am not quite a suit (and have never owned one).
I am not a finished product, but then- there is no such thing!