Sometimes you watch something that is so masterful, innovative and high on the craft, other aspects fade into the background. 

Yesterday I saw one such fine example, made by the brilliant folk at Early Man Films. 

Bold and brilliant with sound, incredibly layered & diverse with visuals (like the country they represent), this demands multiple viewings. 

Take out 10 minutes of your time to watch this 2min film for Jindal Steel & Power Ltd. 

🤔Related but tangential point- TVC viewing and discovery is fed on digital in a way that we often know the product before we see it or even before the film plays. In films like these, which choose subtle and layered storytelling, that is a very different experience than watching it, say, in a movie hall or on TV, where you could be waiting for the ‘product reveal’. 

https://www.youtube.com/watch?v=UvGwIFVUK7M