This week in AI joy / doom! 🤖

OpenAI has made all the right noises thus far, about collaborating with the creative community. Here’s their first real ‘show & tell’ for it. 🎦

🎬 Varied profiles of creators were given Sora to play with. Some quick takeaways (besides, “there is some fine stuff in there!”).

▶ The creator’s voice shines. Sometimes. Creative projects like these are (should be) as much showcases of the little stories these fine folk want to tell, as the tools they use to tell it. Yes- cliche alert!- story should always be paramount.

▶ Because seeing is so much more powerful than contemplating possibilities, this showcases again that we want/need to see creative *human expression*. If AI encourages and enables this, there is much to cheer for.

▶ As this gets more powerful and accessible, it could start to free up creative voices and visions…  but will definitely also impact technical collaborators.

▶ ‘Democratisation’ is all well and good, but distribution will become key, again. Like with blogging and photos and video, the ability to create guarantees nothing. Especially when the ability is laid out on a platter for all. Infinite content = who holds the keys?

But for now- enjoy a balloon man contemplating existence! 🎈