Sea of Sameness

Do you feel there is a 'sameification' of social media?

If everything is short video, nothing stands out (except long video?!). We are repeatedly told attention spans are diminishing (its been a decade, how much more can they diminish?!).
Hey, maybe it is not the duration but the content that makes the difference- sound familiar?

"From a consumer perspective, you could see the same content regardless of which platform you were scrolling through. If a new feature works for one, you better believe it will be integrated into a competitor’s app next quarter. "

Do you feel a sea of sameness out there? How do you like to manage each platform & your content on it