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BLUE
A creative consultancy, specialising in seeding & growing ideas.
Image Campaign:
MOTOGP/FOX SPORTS
A new season of MotoGP coverage in Asia, with a brand new positioning and a spanking new identity. A li’l crazy, a li’l out there, a li’l off the walls…because that’s what MotoGP is.
For these titles, as well as the overall package, we looked at three overlapping, entwined, irrepressible layers:
the SPORT: Superstars, Action, Moments, Fans.
the VISCERAL: Raw, Tangential, Off-kilter, Internalised.
the EDGE: Bold, Erratic, Geometric vs Organic.
WHAT
Brand Identity & Campaign
INCLUDED
Show Packaging · Opening Titles · Promo Campaign ·
On-air elements · Digital Assets ·
🏅 Multiple award winner at Promax.
Check out full playlist here.
A new season of MotoGP coverage in Asia, with a brand new positioning and a spanking new identity. A li’l crazy, a li’l out there, a li’l off the walls…because that’s what MotoGP is.
For these titles, as well as the overall package, we looked at three overlapping, entwined, irrepressible layers:
the SPORT: Superstars, Action, Moments, Fans.
the VISCERAL: Raw, Tangential, Off-kilter, Internalised.
the EDGE: Bold, Erratic, Geometric vs Organic.
WHAT
Brand Identity & Campaign
INCLUDED
Show Packaging · Opening Titles · Promo Campaign ·
On-air elements · Digital Assets ·
🏅 Multiple award winner at Promax.
Check out full playlist here.
