42BLUE

I believe in the power of stories, big & small.
That's why I enjoy shaping ideas, crafted to connect and find joy.

I help build bridges between creative, content, commercial and strategy.
To do this, I call on over two decades of diverse, award-winning experience & multi-cultural leadership.

I have worked across a breadth of genres, formats, scales & audiences: sports, entertainment, factual, branding; digital, TV, streaming & social; long-mid-short-super short; hyper local to international.

Based in Singapore, working for Asia & beyond.

Bringing ideas to life.

• Help you build narratives with intent and integrity.

• Work with you/your team to unlock creativity & inspiration.

• Grow your brand or personal profile.

• Set up a new team or reimagine existing forces.

• Shepherd the journey across ideation, development, execution.

How do we team up?

I work for brands, organisations & individuals across these areas:

Writing

Make your your ideas & messages resonate.
A wordsmith for corporate storytelling, thought leadership, cultural chronicles.
Connecting the dots to craft human stories.

Sessions

Creative sessions to unlock team creativity & inspire fresh thinking.
Working with groups in any function to widen perspectives and fire the imagination.

Premium Storytelling

Develop & execute memorable narratives, across multi-format initiatives.
Match medium to idea; crystallise tone of voice; write, produce, direct, guide.

Lead & Consult

Be the connective tissue between your objectives, ideas, partners & deliverables.
Set up teams, projects, workflows, cross-functional creative efforts.

Why Work With Me

My Writing

The Colour Bar

Where creativity, pop culture, tech, brands & humanity collide.
Weekly dispatches bring curations in creative, news, insight & perspectives.

Coffee & Conversations

Eclectic storytelling around culture, creativity, humanity & tech.
A gathering of curiosities.

One More Thing

What's in a name?

About

Playing at the intersection of content, creative & brand. Builders of ideas and teams.

Work

Experiences in creative + content production & leadership; traversing long & short form content, campaigns & brand packages, project management and cross-platform promotional creative.